In today’s business landscape, diversity and inclusion are not just important values – they are the critical drivers of economic growth. Our community’s economic vitality is deeply intertwined with the success of Northeast Tennessee’s minority-owned businesses, and that’s why we put on Breaking Barriers. This past week, our Chamber of Commerce, along with partners like the Langston Centre, Kingsport Office of Small Business and Entrepreneurship (KOSBE), Sync.Space, and the Truist Foundation, organized Breaking Barriers, a week-long program that recognizes Minority Enterprise Development Week. Through this program, we’ve not only highlighted the tremendous contributions of minority-owned businesses but also reinforced our commitment to fostering a business environment that welcomes and supports entrepreneurs of all backgrounds.
Breaking Barries began with a kickoff breakfast, featuring a panel of minority business owners. The panel, moderated by Chamber Board Chair and owner of Fanatics101 Keddrain Bowen,included entrepreneurs Craig Charles of Crown Cutz Academy, Abby Zuniga of 4c Aesthetics, Vic Vatrana of Sahib restaurant and Elmer and Lorraine Washington of Taste Budz. This group shared their stories of building businesses that reflect both their cultural identities and a deep dedication to community service. Their personal stories highlighted the passion, resilience, and innovation that define minority-owned businesses in our region.
At the heart of Monday’s event was the recognition of the Washingtons, whose 24-plus years of running Taste Budz has made their business a beloved fixture in Downtown Johnson City. The Chamber honored them with a special plaque, underscoring the lasting impact that minority-owned businesses like theirs have on the community’s cultural and economic landscape. Their journey, along with the stories shared by the other panelists, served as a powerful reminder of how integral these businesses are to our local economy.
On Tuesday, the focus shifted to financial literacy and empowerment through a virtual Bank Readiness FAQs workshop led by KOSBE. This event provided business owners with practical, actionable insights into becoming “bank-ready” – covering topics like documentation, understanding credit and access to capital. The workshop emphasized the importance of sound financial practices in the long-term success of any business, while also pointing entrepreneurs toward resources from the Small Business Administration that can aid them in securing the funding needed to grow and scale a business. Important community partners like KOSBE remind our entrepreneurs that financial preparedness is a key element for success, one that can position businesses for lasting growth and stability.
Wednesday brought a celebration of our growing Latin business community with a Latin Networking event. Local Latin business leaders gathered to exchange ideas and experiences, culminating in a thought-provoking discussion with speaker Alfonso Gilbert. As a clinic director and professor, Gilbert has a well-established background in mental health, and he emphasized the importance of creating intentional company cultures and healthy workplaces. Alfonso stressed what the Chamber continues to say: businesses thrive when workers thrive. By investing in employee well-being, leaders take their organizations to new economic achievements.
Friday’s Lunch & Learn session closed out the week with an inspiring talk from Latin artist, speaker and marketing expert Joe Zuniga. Zuniga, a cousin of Chamber Board member and owner of 4c Aesthetics Abby Zuniga, spoke about the role of branding and marketing in today’s competitive business environment, encouraging minority business owners to embrace their cultural identities and incorporate them into their brands. His focus on standing out in a crowded market was a powerful call for our entrepreneurs to celebrate what makes their businesses unique while also being part of the broader business community. Zuniga conveyed the importance of businesses thinking about their businesses as minority-owned, but also as key contributors to the larger economy, demonstrating that cultural authenticity is a strength that can drive success.
Recognizing Minority Enterprise Development Week highlights the vital role minority-owned businesses play in shaping the economic and cultural fabric of Northeast Tennessee. These businesses bring diversity, creativity and resilience, fostering vibrant communities through their unique goods and services. The Chamber of Commerce and its partners are committed to supporting these entrepreneurs because their success drives job creation, innovation and cultural richness—key elements of our region’s economic vibrancy.
When we look back on Breaking Barriers, it is clear that this week was more than just a celebration – it was a clear sign to a lasting commitment. The connections formed and the insights shared are just the beginning. The Chamber will continue to provide the resources and recognition needed for minority businesses to grow and thrive. We will continue to be a lasting advocate and respected voice in supporting all businesses and all business leaders. Their contributions are not just a part of our economy; they are essential to its continued growth. As our community grows, so do our businesses. As more people relocate here, The Chamber is excited to provide ongoing support to ensure Northeast Tennessee remains a welcoming and vibrant place for entrepreneurs from all backgrounds.